Zawodny claims that Pagerank is dead. He says that the act of Google trying to “understand” the web caused the web itself to change. All this because his website has a higher pagerank (on his first name) than his blog. So blogs kill Pagerank. It could be very reasonable to think that the Google people adjusts the importance of blogs, and it could be very reasonable to think that it’s okay. But I’m quite sure that it’s not very reasonable to announce a technology’s death just because of this.
I don’t se the Heisenberg Uncertainty Principle relation either. Well, it would be there – if Google decided to crawl itself.