In a very white room a very tall guy was talking. He briefed customer service and sales reps on a few changes in the user interface following the roll-out of a new shiny product. A sales person interrupts the presentation.
Why have you changed [technical term] to [human term]. It’s confusing.
He was right, it is confusing. To him. But using the technical term is ramming our world into our user’s throat. That’s not polite.
Uh. I really hope it turns out I was right when we launch the thing. Anyway, I just made a fine bridge to talking about polite software. To find out how technical terms are impolite, let’s look at what polite software is about.
So, according to Cooper’s points, how is using technical terms not polite? It isn’t. Mark Hurst is not into these lists. Instead, he talks about a certain mindset. Over to you, Mark
Even so, I do offer something – just one thing – that I advocate. It’s a single idea, one that I call “customer experience” and can be described in any number of ways. Focus on the other person’s needs. Listen to customers. Be open to data that comes from the outside. Create a good experience for someone other than yourself. See the pattern? It takes a certain mindset – that of empathy – to do this work.
What’s essential here is the ability to seek the best interests of someone other than yourself. It happens to make good business sense; in fact I believe that this is the mindset that will define the winners throughout the next several decades of business.
But keep in mind that customer experience at its heart is a posture, an attitude, a single core belief – and not a long set of rules, methods, tactics, or pseudo-academic frameworks. This core belief – that the customers’ needs should drive the company’s direction – is the “hook” on which everything else hangs: the methods you use, the tactics you learn and apply.
About the Good Experience Worldview
So. Assuming “both” is not an option: Do we need polite software or designers that are empathetic. There’s a hidden point somewhere in that sentence (and it’s not the missing question mark, it slipped, that’s all)
oid1169