Listening to the user was never a reason for success

The 37signals vs. Don Norman death match lives on. Jared Spool gave this keynote at IAsummit 08 recently. Here’s a more detailed write-up.

Has anyone found the audio for this talk?

A projector drone that follows its user

A fast-food restaurant with exit treadmills

A self-driving recreational vehicle

Buying Kindle books at the physical bookstore

An app that makes your phone worse as you gain weight