Google scanned all previous issues of Popular Science from 1929 to 2009. Irresistible if you’re a tech geek, yes, and maybe just as interesting if you’re into typography.
Apart from carrying the best illustrations of their times, the magazine’s logo development is a showcase of the shifting trends in typography and graphic design.
And, as we’ll see here, even typography history repeats itself. It’s worth noting how the magazine is striving to preserve hints and styles over the years.
The indented “Science” version would in a later iteration become the most non-perishable form. It returns in 1963 and survives – in various versions – on the cover until 1995.
The first real high-tech looking logo. And the first iteration of the style of today.
There’s something playful about this style. I guess that’s what the sixties was about. Enough with the rules, in comes the innocent quirkiness.
First occurrence of the “What’s new magazine” subtitle. The handwritten style challenges the years and years of stringent typography. The style itself hasn’t changed that much – and the price? Almost doubled in just six years.
Note how the press quality improves. The colours are far more vivid. And the playful W’s just couldn’t be more 70ies.
Nothing says hi-fi more than this look. And what’s that in the headline? The announcement of the flat-screen TV. Took a while to get here. Also, this particular version, without alterations, is the version that stayed on the cover for the longest period: 13 years.