For people making podcasts, playing music is almost never an option. It’s too damn expensive. Music fees are a huge item on a radio station budget, too. Thousands of podcasts, thousands of radio stations have had to close down because the fees were too high. Millions of potential listeners left in silence (ah, ok, left with their own CDs or the mainstream stations or podsafe music, which for obvious reasons never really caught on: It’s not good).
But what if the podcaster or broadcaster could play music from the listener’s own music library and thus not pay the fees? That seems exactly what can be done with streaming services and in particular Spotify apps to make the whole experience just as seamless as normal radio.
I hope we’ll see live radio stations as well as music podcasts and maybe even music blog networks to appear in the Spotify app store when the platform opens up soon.
Tony‘s phone began ringing right in the middle of our sushi. He didn’t pick up, but he told me he might have had he known that what the caller wanted to say was really important.
We began talking about how people in movies from the 80ies could screen their calls and always pick up mid-message. With mobile phones we can’t do that anymore.
Not even with mobile smartphones that have more processing power than the entire NASA fleet of the sixties and seventies combined.
I’m not 50 Cent
Meanwhile, a few years and months back, when mobile phones could suddenly play real music for ring tones, I began wondering why I, Morten Just, should trigger 50 Cent “It’s your birthday” when calling a friend to get directions to a barbecue. If that person was within 20 metres of myself, I thought, I would just say their name a few times. Or the question itself. Never sing any 50 Cent songs, or songs by other artists of any genre.
So, why didn’t Tony’s phone just automatically answer the call, play a short message, a beep, and let the caller justify why Tony should put down that Godzilla maki roll?