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Imagine if we could just do this instead

And other ideas

Toddler toothbrushing

A cartoon video player that only plays when the toddler’s mouth is open wide, ready for the toothbrush.

Toddler toothbrushing

Future Product

A heavy-duty photocopier that also cleans the floors

Future Product

A direct-to-machine Nespresso delivery system

Experiment

A self-typing keyboard

Experiment

A single-language translator

There are hundreds of languages inside any language, but no apps to translate between them
Experiment

A slide deck that creates itself as you're speaking

Experiment

This ad is about you

Future Product

A watch with built-in earplugs

Launch

A book about sketching for app design

Future Product

A phone with built-in earplugs

Future Product

A retro Macbook

Future Product

4 times faster at the same fuel cost

Experiment

A podcast player that doesn’t feel like a hacked music player

Podcast players are flying cars that should be planes. Here's what a podcast plane could look like
Future Product

A slipper that picks up Lego bricks

Experiment

Bump iPhone on Sonos to play

Launch

Textato: A word processor that doesn't think it's a typewriter

Future Product

A whiteboard robot

Launch, Experiment

An eye tracker that doesn't need humans

Millions of years of human eye evolution and 39 people aged 18-50 years old, who thought they were doing one experiment, when they really were doing another. All in one small Mac app.
Future Product

A self-driving mailbox

Experiment

An anywhere-calculator

This app lets you calculate anything just by selecting with your mouse
Launch

A mobile browser for desktop

Story, Experiment

The 3D mouse in your pocket

Tricking a brain into thinking it’s holding a virtual phone
Launch

A 3D animation app anyone can use

Story, Future Product, Experiment

Augmenting the user’s skills, not just their reality

Breaking the rules of AR in five demos, accidentally scaring people on the internet — code included
Future Product

AR-ready furniture

Experiment

Remote control instructions in AR

Experiment

Wrapping books in web pages AR

Experiment

Kitchen timers in AR

Experiment

Counting money with AR

Experiment

An app that gives you instant drawing skills

Transfer any digital image to a drawing with AR
Launch

An app that replies to your texts

Let's just face it: text messages are driving our lives, and we're on the back seat frantically trying to reply.
Future Product

A painting of a wing-less airplane in Copenhagen

Future Product, Story

A voice speaker for train stations

Future Product

Alexa for the introverted

Future Product

A bike path that cuts straight through a mall

Future Product

An elevator you can bribe

Future Product

A GPS bagpack that steers its human

Future Product

An airport that loads passengers like human cargo

How to speed up airplane boarding by at least 10 times.
Future Product

A self-driving office chair

Future Product

A brainstorming facility with lots of dirty dishes

Future Product

An immersive VR game that navigates you to a real place

Future Product

A projector drone that follows its user

Experiment

A Donald Trump Keyboard

Story

A chat bot took my money and left me in Mexico City

Future Product, Story

Your UI is your product’s humble compensation for not being telepathic

Take a few products and keep asking “what is this compensating for?” and you’ll eventually end up with the same answer. And that answer may be why conversational interfaces could get in trouble
Experiment, Launch

Telling time in other countries

Future Product

A fast-food restaurant with exit treadmills

Experiment, Launch

I doomed mankind with a free text editor

Will long and complex words make you look smarter? Meet the people who think that short words will make us dumb
Story

How I hated code and decided to spend an hour writing it every day for a year

How to hack yourself to enjoy learning to code
Experiment, Launch

We're not done with you, stopwatch app