Uber for tech support

It's a well-established fact in the universe that there's a lot of moms out there needing help with their computer.

It's also a fact that their kids are not always around the corner.

But someone is.

Could we fully automate tech support for moms? A mom would call our automated phone number, which would prompt her for her postal code, then send out text messages to our army of tech supporters. The first to answer the message gets the mom's phone number—and a customer.

Did it work?

Surprisingly, we got more supporters than moms in the system. And we did get some customers as well, but not quite enough.